Echo festival was a replacement to the McLaren Valley Arts and Music Festival, which was scheduled to take place at McLaren Falls Park in Bay of Plenty. The festival was moved to Vector Arena in Auckland because organizers and locals could not agree on a number of concerns. It then rebranded as Echo festival. The festival was to be held for two days, 11th and 12th of January 2015.
Echo festival headling acts where The Flaming Lips and Disclosure. They were to be joined by international acts like UK producer and DJ – Jamie XX, Sweden’s Hip Hop/EDM renegade Elliphant, Canada’s Indie maestro Mac DeMarco, Scottish Hip Hop Electro boy band Young Fathers, Philidephia rockers Kurt Vile & The Violators, Australian acts – rocker Kirin J. Callinan, pianist Neddwellyn Jones, indie pop Borneo, EDM DJ Alison Wonderland, The Preatures and Jordan Leser, and C.W. Stoneking.
New Zealand acts that were going to perform in the festival included: Die! Die! Die! Aldous Harding, BeastWars, Maala, Dictaphone Blues, Tom Lark, Mel Parsons, New Gum Sarn, Anthonie Tonnon, Race Banyon, Margaret, Voom, The Datsuns, Arthur Ahbez, David Dallas & The Daylight Robbery, Avalanche City, Tiny Ruins, Marlon Williams & the Yarra Benders, The Eastern, Racing, Fazerdaze, and iconic pop band The Chills.
Echo Festival was going to feature acts across a variety of music genres like Americana, Hip Hop, Rock, folk, electronica, blues, pop, alternative, psychedelia and many more. The festival was also going to feature street food, markets, and many other fun stuff for both adults and children of all ages.
However, in November 2015 the festival was canceled because it had not registered enough ticket sales. The festival director Paxton Talbon said that despite the public support and strong promotional campaign, the ticket sales were nowhere near filling the 12,000 capacity of Vector Arena and after a hard consideration, it was concluded that the best way forward for all those involved was to cancel the event.
The cancellation came as a great shock to many people especially those who had purchased tickets, and many were not refunded because the organizers had so much debt.
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